20 May 2015
The TUC is today (Thursday) publishing a new poll, conducted for it straight after the election by Greenberg Quinlan Rosner, which reveals voters feeling about Labour, the Conservatives and key election themes and policies.
The poll’s findings underline the difficulties Labour now faces, and provide a rich source of information for the Party as it chooses a new leader.
The questions are available as interactive graphs, allowing users to compare different subgroups and questions at: http://www.gqrr.com/uk-post-election-1
The poll found wide variation in vote between different demographics.
Key findings from the poll include:
TUC General Secretary Frances O’Grady said: “We commissioned this poll having no idea of the election outcome. But the unexpected result means that there will be much wider interest, and we are pleased to put its results into the public domain. It will be fascinating to see how Labour’s leadership candidates respond to some very challenging findings, just as we can see other parties acting on the same issues that their own polls will have revealed.
“What comes through is that this poll offers no simple set of solutions for a new Labour leader – the attitudes revealed are a fascinating mix that shows voters are on the left on some issues and on the right on others.
“The challenges Labour now faces are very different from those in the past. Voters back a lot of the trade union agenda on living standards and an economic policy based on investment and growth, rather than the deep cuts we now face. But on welfare and immigration their views are very challenging.
“Interestingly, voters are not greatly worried about Labour being against aspiration or anti-business, despite these emerging as themes in Labour’s post mortem. But they did see Labour as a risk and doubted their competence to run the economy, despite being unenthusiastic about Conservative cuts.
“There is no simple formula for a Labour victory here. But to find a route, the party will need to start with the kind of map this poll provides.”
Pollster and GQRR Partner James Morris said: “The Labour leadership election has rightly focused on the need to re-establish Labour’s reputation for competence. This poll suggests that solving that problem requires a reckoning with the party’s perceived record. Voters are twice as likely to see the Tories as having a good track record in government as the Labour Party, with doubts about Labour’s approach to spending and immigration particularly concerning for voters.
“At the same time, the next leader will need to make a strong and consistent argument about the future. This poll suggests Labour can have a winning argument on growth rooted in investment, education and middle-out economics.
“By a margin of 20 per cent, voters are more likely to think Labour is too soft on ‘big business and the banks’ than ‘too tough.
“They will also need to deal with issues of identity, where voters want a more patriotic party but not necessarily more localism.
“Finally, they will need to find new ways to reach out to voter groups the party struggles with, in particular older men.”
NOTES TO EDITORS:
- GQRR conducted an online poll of 4669 respondents in Great Britain. The survey fielded from 10pm on 7 May to 12 May. The data was weighted to be nationally representative across age, gender, region, ethnicity and social grade. The data was further weighted such that voters’ reported vote in the survey matches the real result in the 2015 election. The sample contained a boosted total of 979 respondents in Scotland, weighted down to be nationally representative, giving a weighted total of 4049 respondents.
- The full text of the poll and the top-line responses are available here:
The full data tables are available here:
- GQRR has built an interactive data visualisation, allowing users to generate charts for every question and compare sub groups, which can be found at http://www.gqrr.com/uk-post-election-1
- All TUC press releases can be found at www.tuc.org.uk
- Follow the TUC on Twitter: @tucnews
Want to hear about our latest news and blogs?
Sign up now to get it straight to your inbox