Marketing - A Positive Contribution
Marketing - A Positive Contribution
Relatively few people really understand the role and contribution that trade union representatives make in the workplace. Some people instinctively feel that trade unions can only make negative contributions to the workplace, others instinctively appreciate that trade unions are there seeking to add value. Marketing and communications are key functions, requiring specific skills, which help to address this lack of understanding.
The TUC was approached by the LSC to see if marketing could make a difference to the union contribution in promoting participation skills. The Northern Region was happy to respond to this opportunity, we were pleased to be able to let more people know of the achievements of Union Learning Reps, and we also believed that marketing and communications support would help ULRs to reach the workers that other efforts had so far missed.
Download the full PDF report ( Large file, may take a while to upload)
It is a large document, so some people will have problems downloading it. If you require a paper copy please email learningservices@tuc.org.uk
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