With only 14% of people now trusting advertising but 90% trusting recommendation the role of social media is more important than ever for the TUC, for our members and for our future.
We have accessed the services of one the UKs leading communication experts to deliver a morning workshop called ‘The Social Media Masterclass'. Members will learn how to improve communication through social media, which writing skills and tone of voice need to be used to engage our audience and how the use of plain English is key to success.
Ashley Riley is the Managing Director of Ashley Riley Communications and will deliver a trade union focused workshop that looks at the theory of why social media works and will give practical easy to use tips and advice on what works.
The question is no longer should our members be using social media. The question is how well do our members use social media.